Our History
Learn More About Reel Diving
Reel Diving is a premier European distributor of high-end diving equipment, serving recreational, technical, commercial, and military sectors. With deep roots in the industry and a passion for exploration, we represent top-tier brands and support a wide network of dive professionals across Europe.
Based in Sweden, our state-of-the-art facility and expert team reflect our commitment to excellence, innovation, and underwater adventure.
Reel Diving was born
Reel Diving is founded on a tiny budget, with Johan running operations solo for the first five years..
First Offices
The company opens its first modest office and warehouse: a 54 m² basement space in central Gothenburg.
Distribution of SANTI
Begins official distribution of SANTI products.
First Full Time Employee
Operations move to a larger 250 m² facility in Mölndal. Jamie Parker joins as the company’s first full-time employee.
The Team Grows
Oscar Svensson becomes the second full-time member of the growing team.
SUEX joins the distribution portfolio
Reel Diving Relocates
Relocates to a new, purpose-built 800 m² warehouse in Mölndal. Halcyon distribution starts.
Warehouse Extends
The warehouse is extended to 1150 m2.
Distribution in the UK
SANTI & SUEX distribution starts in the UK
Shearwater, SANTI and the UK
Becomes the official Shearwater distributor across 25 European countries. SANTI distribution launches in Germany, and Reel Diving UK is established.
AGIR
Reel Diving partners with renowned Swedish brand AGIR. The facility expands once more, now covering 1,500 m².Now That's Reel History
Some photos from the years.
