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Join Europe’s Top Dive Gear Network

Authorised dealers grow with premium brands —  The SANTI Group, Shearwater, SUEX & Shark.

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Become a D​ealer

Why Partner with Reel

SUEX DPV Reel Diving

  •  Europe's trusted distributor of premium dive gear
  •   Access to Exclusive brands such as SANTI, AVATAR, AGIR, SUEX, Shearwater & more
  •  Fast logistics, dealer support & community-driven partnerships. 
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What We Expect

Dealers Here At Reel Diving

  • Dedication to creating memorable experiences
  •   Proactive approach to staying current with industry trends and certifications.
  •  Strong focus on safety, sustainability, and responsible diving practices.
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What You Get

Demo Event at Reel Diving

  •  Priority ordering and early access to equipment
  •  Dedicated account management and customer support
  •  Co-branded opportunities for local promotions and events
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Ready to Grow with Us? 

Apply now and become part of the Reel Diving dealer family.

Apply Now

Application Process

Partner with us to bring top-tier dive gear to your customers. Our quick application process includes a review, intro call, and onboarding with full product training and support. Let’s grow together!









Complete the Application Form

Fill out the application form.

We’ll Review Your Info

Initial review by our team.

Let’s Chat

Introductory call to discuss fit and expectations.

Welcome Aboard

Onboarding with product training and materials.



FAQ's

Yes, we do have a minimum opening order value to ensure you have a solid starting inventory. Please contact our sales team for the most up-to-date pricing and terms.

Reel Diving distributes a carefully selected range of high-performance diving brands. As a dealer, you’ll have access to our full portfolio. Exact brand availability may vary by region.

We welcome applications from both brick-and-mortar dive shops and online stores, though we may assess online-only businesses differently to ensure brand integrity and proper customer service.

Simply fill out our dealer application form here. Our team will review your information and get in touch within a few business days.

We offer product training, promotional materials, co-branded marketing opportunities, and ongoing support from our dealer services team.

In some cases, we do offer limited exclusivity depending on location, market size, and the brands involved. This is handled on a case-by-case basis.

We don’t currently offer buy-back guarantees, but we do work closely with our dealers to ensure you're stocking the right products for your market.

You can reach our team directly by emailing sales@reeldiving.com. 


Apply Now