Skip to Content


Jamie 

Chief Commercial Officer

I lead the sales team, working on strategy and commercial development at Reel Diving, where I thrive on launching new products and expanding into new markets. One of the highlights of my role is collaborating closely with our dealer network at demo events and dive shows - there’s nothing like seeing the excitement firsthand. On the sales side, I work hands on with "Sector" where we serve professional and military clients.

Outside of work, I coach my son’s floorball team and spend a lot of time juggling the logistics of my kids’ many activities. When I manage to carve out a quiet moment, you’ll usually find me watching England rugby—no easy feat in Sweden, where I might be the only fan around!


Email Me